Coy Bentley, President

About The Gold & Diamond Center

The Gold & Diamond Center is a family-owned and family-operated jewelry store that has been proudly serving jewelry and watch enthusiasts in St. Petersburg, FL since 1983. Now in its second generation, Coy Bentley, President, continues the legacy that has made The Gold and Diamond Center one of the most reputable names in the area for the last 40 years.

Full-Service Jewelry Store

As a full-service jewelry store, The Gold and Diamond Center's jewelers not only sell but also design, create, and repair jewelry. Our watchmakers offer luxury watch sales, service, and repairs, as well as accessories and batteries. In addition, we also buy, trade, and lend money on jewelry and watches.

St. Petersburg Jewelry Store

We are conveniently located in the Northeast Park Shopping Center, we are situated near 4th Street and 38th Ave. N. in St. Petersburg, FL. Our store is easily accessible and is in close proximity to Publix, Office Depot, CVS Pharmacy, and Crunch Fitness. We are happy to show you our collection of beautiful jewelry and watches during our regular business hours:

  • Monday - Friday 10 a.m. to 6 p.m.
  • Saturday 10 a.m. to 5 p.m.
  • Closed Sunday


NOTE: The Gold & Diamond Center is not an authorized dealer for the Rolex Brand watches we sell. All Rolex watches, regardless of condition, have been previously owned, but not all have been previously worn.