After 40 years of operating a jewelry store in St. Petersburg, Florida we have learned a few things about the care and value of fine jewelry and luxury watches. We're happy to share this knowledge with you.

Diamond Anniversary BandAnniversary Gift Guide

Wedding anniversaries are a wonderful opportunity to celebrate the enduring love and commitment between two individuals. Each passing year is a milestone, and what better way to commemorate these cherished moments than with a thoughtful and meaningful gift? While modern gift lists offer a range of contemporary options, there's a timeless charm in honoring tradition with jewelry.

Engagement Ring Buying Guide

It's the biggest choice of your life -- besides, of course, choosing to get married in the first place!  So, how do you find an engagement ring that shows your special someone just how you feel AND make sure that she loves it, too?

Wedding BandsWedding Bands

At the Gold & Diamond Center we celebrate the beauty and eternal symbol of love with our exquisite collection of wedding bands. We understand that choosing the perfect wedding band is an important decision, as it represents the everlasting commitment and bond between two individuals. With our passion for craftsmanship and attention to detail, we are here to help you find the ideal symbol of your love story.

Diamond Selection Guide

Diamond Selection Guide

Diamonds have captivated our imaginations for centuries with their exquisite beauty and timeless allure. However, when it comes to purchasing a diamond, the process can be overwhelming for many. One crucial aspect that buyers should understand is diamond grading. This article aims to demystify the world of diamond grading and shed light on the various factors that influence a diamond's quality.

Diamond ShapesDiamond Shapes

Diamonds are a timeless symbol of luxury, elegance, and eternal love. When shopping for diamond jewelry, one of the key decisions you'll make is choosing the right diamond shape. With a wide range of captivating options available, each diamond shape possesses its own unique beauty and characteristics.

Diamond Upgrade Guarantee

Diamond Value Guarantee

At the Gold & Diamond Center, we understand that purchasing a diamond is a significant investment that requires careful consideration. With so many factors to consider, including size, cut, and color, we want to assure you that the value of your diamond is not something you need to worry about. We are confident that we offer the best value for diamonds in Florida, and with our "Never Lose Value" Diamond Guarantee, we ensure that the value of any diamond you purchase from us will never decrease.

Green BirthstoneBirthstones

Birthstones have long captivated human imagination, enthralling us with their radiant beauty and enchanting lore. These precious gemstones, each associated with a specific month, are believed to possess mystical qualities and bestow good fortune upon their wearers. Below we explore the captivating world of birthstones, unraveling their meanings, symbolism, and the personal connections they foster.

Gem ColorsPrecious Gem Colors

Gems have captivated human beings for centuries with their stunning hues and incredible beauty. Each gemstone possesses a unique color palette that adds allure and charm to jewelry pieces, making them a cherished possession. Let's explore the enchanting spectrum of precious gem colors that will leave you mesmerized.

How to Select a Jewelry Store

No matter what type of jewelry you're looking for, you have to be careful about where you buy it.  Whether you're looking for something valuable or that’s simply different from anything else, the jewelry store you choose will ultimately determine how great you look!