Fine jewelry is beautiful, precious and meaningful.  It’s also an investment in time.  Whether it’s commemorating a memorable event like a wedding, or reminding a loved-one you care, fine jewelry is a timeless marker of milestones in your life.

Gold & Diamond Center in St. Petersburg, Florida has gathered the finest collection of jewelry to make special occasions more memorable. 


  • Engagement Rings
  • Wedding Bands
  • Bracelets
  • Earrings
  • Pendants
  • Necklaces
  • Broaches

Looking for something more? Our skilled jewelry designers can create custom jewelry or customize any piece to make it truly personal. 


Custom Jewelry Designed to Be Memorable, Timeless and Elegant

Gold & Diamond Center is a jewelry store that follows a family tradition of offering beautiful jewelry made with precious metals and gem stones that will be priceless heirlooms in your family.

Whether as an investment or pure pleasure, our custom designed jewelry will be designed to be a one-of-a-kind heirloom that will hold its maximum value.


From Classic to Contemporary

Creating a personalized and unique piece of jewelry for your collection is our passion. Whether you want us to create a custom piece from your design, or you want a piece designed with traditional styling, you can know your jewelry will be well made and last forever – GUARANTEED.


Custom Designs You Won’t Find Anywhere Else

Understanding the craft of jewelry making takes years of training and experience. Our designers study jewelry design from around the world to know what’s in style.

Structure, design and quality material must be artfully combined to make jewelry that will be functional and comfortable while having the strength to endure.

The castings we use during the construction of your custom jewelry are expertly created to provide detail and strength. We have been providing custom jewelry for St. Petersburg collectors for over 30 years.  This experience allows us to know what it takes to make a truly memorable and valuable piece of art that can be worn with pride.

Engagement Rings

Engagement Ring ShoppingWe are honored to provide rings to commemorate the blessed bond of marriage. We have a large selection of engagement rings that fit any taste. From the simple and affordable classic designs to custom made personalized designs that are unique creations, we offer an array of rings just for you.

We Are Here to Serve You

At the Gold & Diamond Center, the owners are always in. No customers service run-around. You can deal directly with the owners and ring designers to get a truly personalized ring. We’ll discuss your tastes and help you pick the right stone based on your needs and setting. Not just based on a size, grade or price range.

Even with this personal attention we’ll still be less expensive than the mall or department store.

Appraisal Services

It is very important to have your jewelry insured. The value of your jewelry and gemstones can fluctuate over time. For your protection, we recommend you have your jewelry appraised every two years to assure its value is comparable to the insurance coverage you have. Otherwise, you risk a substantial financial loss if your jewelry is lost, stolen, or damaged.

Gold & Diamond Center will provide you with accurate appraisal reports based on current market values so you can obtain adequate insurance coverage. You may also want to determine the value or authenticity of your jewelry for estate and tax purposes, divorce settlements, donations and loans.

Jewelry Loans

Strapped for cash? Been turned down by banks for a loan? We can appraise your fine jewelry and watches and arrange to buy them or loan money on them.

Gold & Diamond Center provides discreet collateral lending services on your jewelry and fine watches. Transactions with us are always confidential and our interest rates are affordably low.

If you need cash, but a bank loan is not a viable alternative, please bring your collateral in for evaluation. We’ll tell you how much we’ll loan on it. If you agree, we’ll hold your collateral and give you your money.


How Do Jewelry Loans Work?

If you're looking for some quick cash, a jewelry loan might be the perfect solution.

But how exactly do these loans work?  And what makes them different from a loan that you'd get from your local bank?

As the name suggests, you'll get a jewelry loan from a jewelry store, instead of through the bank.  You'll take some of your valuable pieces to the jewelry store, have them appraised, and receive an offer right on the spot.  In fact, you can walk into a jewelry store this morning and have your money by this afternoon!  That's a huge difference from getting a loan at your bank, where you have to jump through all kinds of hoops (and wait awhile) to get the money.

And speaking of hoops, there are much fewer of them with a jewelry loan.  Since you're using your jewelry as collateral, it doesn't matter what your credit score looks like.  You won't have to prove that you're good for the money.  The jewelry store won't even both to run your credit!  Instead, if you don't pay your loan back, they'll just keep your stuff.  As a result, you'll only have to present one form of ID and fill out a single form -- instead of going through miles of paperwork.

Making things even more convenient, a good jewelry store will allow you to use just about any piece as collateral.  Whether you've got an engagement ring, an expensive watch, a broach that's been in the family for years, or even loose gemstones, you can use them to get a loan.  That's another big difference from dealing with your local bank -- where you need to have very specific assets (like your own home or a big retirement account) in order to qualify for a loan.

Best of all, jewelry loans are much more professional than any loan you would get at a pawn shop.  Oh sure, your local pawn shop will be happy to hang onto your jewelry while you repay their loan.  However, they don't have the trained eye that a professional jewelry appraiser will -- so you likely won't get as much value for your pieces at a pawn shop.  Plus, a good jewelry store will offer you better interest rates than you'll get over at the local pawn shop.

OK, so you know how the process works.  But what exactly can you use a jewelry loan for?

Anything you want!

Once you agree to the terms, your jewelry store will write you a check.  From there, you can turn around and spend the money on anything you want -- from your mortgage payment to your dream vacation!

After 30 days you can pay the interest and principal and reclaim your collateral. Or you can pay that month’s interest and keep the principal for another 30 days.

Jewelry Repair

Jewelry RepairFine jewelry needs to be cared for like any other investment.  Gold & Diamond Center’s staff of jewelry designers have the training and experience to keep your investment in top condition.

  • Cleaning
  • Sizing
  • Adjusting

Over time, normal use of your jewelry will cause it to lose some of its luster.  Because we want your jewelry to be as beautiful as possible, we offer a Free, No-Obligation cleaning and inspection of your jewelry.  Visit our store today.  We’ll clean it while you shop.

Jewelry For Any Occasion

Fine Jewelry for Any Occasion

We have an exquisite collection of rings, ear rings, necklaces, bracelets and pendants that make perfect gifts for any occasion.

Looking for something personalized? We can design and create Custom Jewelry to your specifications.

Learn More

Never Lose Value Guarantee

Dollar-for-Dollar Trade-In Value GuaranteeBuy a diamond engagement ring and rest assured its value will never go down. We offer a Dollar-for-Dollar Trade-In value on your diamond from the Gold & Diamond Center.

Learn More

Engagement Ring Guide

Engagement RingChoosing an engagement ring is a big decision. Our handy Engagement Ring Guide will help you find an engagement ring that you both will love.

Read More

Service and Repair

Jewelry and Watch Service and RepairThe Gold & Diamond Center’s staff of jewelry designers and watch technicians have the training and experience to keep your jewelry and watch investment in top condition.

Learn More

Financing Available

Synchrony Financial

We offer financing with Synchrony FinancialSee store for details.

We Make Jewelry Loans

North East Jewelry Loans

We have cash to lend for luxury watches, gold, silver, and platinum jewelry. Loan terms are tailored to the borrower’s needs.

Learn More