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Fine jewelry is beautiful, precious and meaningful.  It’s also an investment in time.  Whether it’s commemorating a memorable event like a wedding, or reminding a loved-one you care, fine jewelry is a timeless marker of milestones in your life.

Gold & Diamond Center in St. Petersburg, Florida has gathered the finest collection of jewelry to make special occasions more memorable. 


  • Engagement Rings
  • Wedding Bands
  • Bracelets
  • Earrings
  • Pendants
  • Necklaces
  • Broaches

Looking for something more? Our skilled jewelry designers can create custom jewelry or customize any piece to make it truly personal. 


Custom Jewelry Designed to Be Memorable, Timeless and Elegant

Gold & Diamond Center is a jewelry store that follows a family tradition of offering beautiful jewelry made with precious metals and gem stones that will be priceless heirlooms in your family.

Whether as an investment or pure pleasure, our custom designed jewelry will be designed to be a one-of-a-kind heirloom that will hold its maximum value.


From Classic to Contemporary

Creating a personalized and unique piece of jewelry for your collection is our passion. Whether you want us to create a custom piece from your design, or you want a piece designed with traditional styling, you can know your jewelry will be well made and last forever – GUARANTEED.


Custom Designs You Won’t Find Anywhere Else

Understanding the craft of jewelry making takes years of training and experience. Our designers study jewelry design from around the world to know what’s in style.

Structure, design and quality material must be artfully combined to make jewelry that will be functional and comfortable while having the strength to endure.

The castings we use during the construction of your custom jewelry are expertly created to provide detail and strength. We have been providing custom jewelry for St. Petersburg collectors for over 30 years.  This experience allows us to know what it takes to make a truly memorable and valuable piece of art that can be worn with pride.

Diamond Buying Guide

Diamond Buying GuideDiamond grading is subjective. The location of inclusions can mean that not all diamonds with the same grade are the same. The same quantity and size of inclusions on 2 diamonds with the same VS grade can look drastically different because of their location, and their orientation to the desired setting.

The 4 C’s of Diamond Buying according to the GIA: carat, cut, color and clarity


A diamonds size is measured in Carat Weight. Each diamond carat is also equal to 100 points. For example, a diamond that is a ½ carat can also be referred to as a 50 point diamond.


The cut of the diamond is also referred to as the shape. Shapes include Round Brilliant, Princess Cut, Emerald Cut, Marquise Cut, Oval Cut, Radiant Cut, Pear Shape, Heart shaped and Assher Cut. When a diamond is cut to good proportions, light is refracted from one facet to another, then dispersed through the top of the diamond. A well cut diamond – regardless of its shape –, sparkles, has more fire, and offers the greatest brilliance.


Color is the natural body color visible in a diamond and is the one C determined completely by nature, not man. As a rule, the closer a diamond is to colorless, the more valuable and beautiful it is. Diamond colors appear in a range from D to Z. Color grades D, E and F are considered colorless, making them rare;. grades G, H and I are near colorless; and grades J down are going to have a considerable amount of color. 


Clarity is an indication of a diamond's purity. When a rough stone is extracted from carbon, deep beneath the earth, tiny traces of natural elements are almost always trapped inside. These elements are called inclusions, though sometimes they are referred to as birthmarks, because they are formed naturally and are unique to each stone. Clarity ranges from flawless (FL); internally flawless (IF); very, very slightly included (VVS1-VVS2); very slightly included (VS1-VS2); slightly included (SI1-SI3); and included (I1-I3)


Jewelry For Any Occasion

Fine Jewelry for Any Occasion

We have an exquisite collection of rings, ear rings, necklaces, bracelets and pendants that make perfect gifts for any occasion.

Looking for something personalized? We can design and create Custom Jewelry to your specifications.

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Never Lose Value Guarantee

Dollar-for-Dollar Trade-In Value GuaranteeBuy a diamond engagement ring and rest assured its value will never go down. We offer a Dollar-for-Dollar Trade-In value on your diamond from the Gold & Diamond Center.

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Engagement Ring Guide

Engagement RingChoosing an engagement ring is a big decision. Our handy Engagement Ring Guide will help you find an engagement ring that you both will love.

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Service and Repair

Jewelry and Watch Service and RepairThe Gold & Diamond Center’s staff of jewelry designers and watch technicians have the training and experience to keep your jewelry and watch investment in top condition.

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Financing Available

Synchrony Financial

We offer financing with Synchrony FinancialSee store for details.

We Make Jewelry Loans

North East Jewelry Loans

We have cash to lend for luxury watches, gold, silver, and platinum jewelry. Loan terms are tailored to the borrower’s needs.

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